Their EU contact
If something goes wrong inside the EU, this is who to contact.
Not needed — the maker is already based in Europe.
ActiveCampaign is a customer experience automation (CXA) platform that combines email marketing, marketing automation, sales automation, and customer relationship management (CRM) functionalities. It incorporates AI and machine learning to enhance personalization, predict customer behavior, automate workflows, and optimize engagement strategies. The platform is designed for businesses of all sizes to improve customer interactions, streamline operations, and drive growth through data-driven insights and automation.
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The kinds of information this AI typically takes in
The people and company behind this AI
Where the company is officially based.
What this maker has officially told EU regulators about how their AI works.
These four sections are required by the EU AI Act. Auditors and compliance teams use them — feel free to skim.
If something goes wrong inside the EU, this is who to contact.
Not needed — the maker is already based in Europe.
Stamps and certificates that say the AI passed EU checks.
Other companies this maker works with that may end up handling your data.
The legal documents — terms, privacy, security — that spell out the rules.
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