Basis (Advertising Automation Platform)
Basis (basis.com) is an enterprise AI-driven omnichannel advertising automation platform and top-ranked demand-side platform (DSP) by Basis Global Technologies. It integrates and automates the digital advertising process across channels including display, connected TV (CTV), video, audio, native and digital-out-of-home (DOOH), uniting teams, integrating disparate systems and tools, automating workflows, reconciling billing and streamlining campaigns end-to-end. Intended users are agencies, brands and media teams. Vendor-reported outcomes from Forrester Total Economic Impact analysis: 35% increase in productivity, 43% reduction in time for media operations, 48% return on investment and 40% reduction in manual steps. AI capabilities include the Basis Assistant and enterprise AI built for omnichannel advertising (automated planning, performance, measurement and billing). Evidenced use cases include cross-device targeting, brand safety and fraud protection, private marketplaces, DMP solutions and centralized communication/document storage.
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Weighted across four pillars · updated October 17, 2026
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