BTInsights
BTInsights is an AI-powered interview and survey analysis platform for market research and insights teams. It lets users transcribe interviews and focus groups across 50+ languages with speaker identification, analyze an entire study by asking questions across interviews, explore themes, compare audiences/segments, and pull supporting quotes with audio/video clip showreels. It also provides AI survey open-ends coding (with researcher-in-the-loop review/merge/split), cross-tabulation with weighting, significance testing and NPS/means statistics, and generates editable PowerPoint slide decks from a reviewed outline. Every finding links back to the original transcript or cross-tab tables computed by a proprietary (non-AI) cross-tab engine, prioritizing accuracy and traceability.
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Weighted across four pillars · updated October 15, 2026
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