Sprig

von Sprig

AI Application

Niedrige Vertrauensstufe

Sprig is an enterprise survey and customer research platform rebuilt around AI research agents, enabling teams to move from question to defensible insight. It provides agent-based study design, fielding, analysis and synthesis: a Design Agent builds study logic, branching and question flow from objectives; a Field Agent delivers adaptive, chat-based surveys with AI-generated follow-up questions and personalized context; an Analyze Agent recommends and runs statistical methods (crosstabs, t-tests, ANOVA, correlation) in plain language; and a Synthesize Agent turns structured and open-ended responses into presentation-ready, evidence-based research narratives with human-in-the-loop control. Intended users include UX researchers, insights/customer experience teams, product managers and market researchers in enterprise organizations. Evidenced use cases include experience/health metric measurement, foundational & strategic discovery, journey & behavioral research, market & consumer insights, and concept & prototype testing. Distribution supports email, panels (300K+ verified participants), web apps/websites and iOS/Android apps via native SDKs, plus an MCP connector to AI tools.