ADA Global
by ADA Global
ADA is The Data & AI Experience Company, part of Axiata Group Berhad. It combines platforms, AI accelerators, and always-on operations to deliver measurable growth at scale. Key AI products include: Omnichannel Marketing (rCDP – Real-time Customer Data Platform, Audience Manager with AI-powered segment creation, Active Content for dynamic personalisation, Campaign for omnichannel journey orchestration, Autonomous Marketing); Digital Experience Personalization (Recommend™ for product recommendations, Find™ for personalised semantic search, Discover™ for dynamic product listing pages, Ensemble AI for AI-powered styles & outfits, Social Proof Optimize, Shopping Agent with GenAI-powered conversational shopping); Conversational AI (AI chatbots and virtual assistants across WhatsApp, messaging, and voice); Retail AI (Order Right for AI-led demand forecasting and replenishment, Vendor Link for AI-powered supplier collaboration, Merchandising AI); Verify (identity, authentication, and KYC solutions); and Intelligent Commerce solutions. ADA acquired Algonomy (formerly RichRelevance and Manthan) in 2024, extending its reach to 34 combined markets across South and Southeast Asia, Middle East, and the US. Headquartered in Kuala Lumpur, Malaysia with offices in Singapore, Jakarta, Bangkok, Manila, Dhaka, Colombo, Phnom Penh, Seoul, Ho Chi Minh City, Bengaluru, and the US.
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Weighted across four pillars · updated October 9, 2026
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