Essent marketing profiling algorithm
by Essent
Essent's privacy statement describes a profiling algorithm that analyses customer and prospect data and automatically adds interest categories to a person's profile. The algorithm can in principle use all relevant data types, including purchased or self-collected profiles and click behaviour, and the profile is used to tailor e-mails and online media. Essent acknowledges that profiling can affect privacy and lists the right not to be subject to automated decision-making. The statement does not say whether the algorithm is rule-based or learned, and names no tool.
Transparency Score
Weighted across four pillars · updated November 2, 2026
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