Forsta Research HX (Forsta AI)
by Forsta
Forsta Research HX is an AI-powered market research platform from Forsta (HX platform). It lets research teams design, launch and analyze quantitative and qualitative studies with AI assistance, including AI-moderated and market research agents at key stages. It offers advanced data collection (survey platform), multi-mode research, data visualization, digital diaries, online focus groups, focus group streaming, panel management, AI summarization/AI computes, AI-powered QA that flags PII and tags sentiment/topics on open-ends, and auto-generated dashboards and PowerPoint reports. It claims to speed time-to-insight by 50%. Intended users include market research agencies and in-house research teams (8/10 of the world's largest market research agencies use it), as well as customer/brand/employee experience teams. Evidenced use cases from forsta.com: ad/product/site/store concept testing, panel building, digital diaries, online and in-person focus groups, multi-mode research, market research analysis and reporting.
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Weighted across four pillars · updated October 20, 2026
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