Sprig
by Sprig
Sprig is an enterprise survey and customer research platform rebuilt around AI research agents, enabling teams to move from question to defensible insight. It provides agent-based study design, fielding, analysis and synthesis: a Design Agent builds study logic, branching and question flow from objectives; a Field Agent delivers adaptive, chat-based surveys with AI-generated follow-up questions and personalized context; an Analyze Agent recommends and runs statistical methods (crosstabs, t-tests, ANOVA, correlation) in plain language; and a Synthesize Agent turns structured and open-ended responses into presentation-ready, evidence-based research narratives with human-in-the-loop control. Intended users include UX researchers, insights/customer experience teams, product managers and market researchers in enterprise organizations. Evidenced use cases include experience/health metric measurement, foundational & strategic discovery, journey & behavioral research, market & consumer insights, and concept & prototype testing. Distribution supports email, panels (300K+ verified participants), web apps/websites and iOS/Android apps via native SDKs, plus an MCP connector to AI tools.
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Weighted across four pillars · updated October 12, 2026
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