Flatfile

Flatfile (now branded Obvious) is an AI-powered data preparation and migration software platform that lets enterprises extract, prepare, map, clean, transform, and validate data from virtually any source file (uploads, APIs, webhooks, databases, cloud storage). Its Smart Extractor automatically detects file structure and parses variable/unstructured content; an AI mapping engine auto-matches fields to the destination schema; Transform validation rules enforce data standards in real time with AutoFix for autonomous error correction and AI Transform for prompt-based bulk edits. It features an agentic configuration agent that lets non-technical teams build schemas/constraints, and a human-in-the-loop approval path. Intended users are customer success/service teams and system integrators moving customer data into systems such as NetSuite and Workday, and data teams onboarding/migrating data. Evidenced outcomes include up to 70% faster customer data onboarding and reduced per-project hours.