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FullStory

AI Application

FullStory is a digital experience analytics platform that uses AI and machine learning to help businesses understand user interactions on their websites and applications. It provides session replay, heatmaps, and advanced analytics to identify user behavior patterns, detect friction points, and optimize digital experiences. FullStory captures and analyzes detailed user interaction data, including clicks, scrolls, and keystrokes, to provide actionable insights for product, UX, and customer support teams.

Transparency Score

10%

Low transparency

Supply Chain

0/20

Compliance

10/20

Policy

0/25

Technical

0/25

Ethical & Operational

0/10

Capabilities

Behavioral Analytics

Session Replay

User Experience Optimization

Anomaly Detection

Data Visualization

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Compliance & Risk

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Data Categories

Types of data commonly processed by this application

Pii

User Content

Conversation Logs

Behavioral Data

Device Information

Session Recordings

Added: January 22, 2026

Updated: January 25, 2026

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