Google Ads Performance Max
by Google
Performance Max is a campaign type in Google Ads. An advertiser gives it a conversion goal, a budget, creative assets and, for retailers, a product feed, and it places ads across Google's channels. Retail marketing teams and their agencies use it for shopping ads. Google says its AI bids in real time on predicted conversion probability, shifts budget to the best performing placements, and combines or generates images and videos from the advertiser's assets.
Transparency Score
Weighted across four pillars · updated October 13, 2026
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1 considerations identified
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