Essent marketing profiling algorithm

door Essent

AI Application

Laag vertrouwen

Essent's privacy statement describes a profiling algorithm that analyses customer and prospect data and automatically adds interest categories to a person's profile. The algorithm can in principle use all relevant data types, including purchased or self-collected profiles and click behaviour, and the profile is used to tailor e-mails and online media. Essent acknowledges that profiling can affect privacy and lists the right not to be subject to automated decision-making. The statement does not say whether the algorithm is rule-based or learned, and names no tool.