Quals.ai
by Twentify
Quals.ai is an AI qualitative research platform that helps market research, UX, CX, and insight teams launch multilingual text or voice qualitative research studies with real human participants and turn unstructured responses into themes, quotes, sentiment, and decision-ready reports in as little as 24 hours. Intended users include market research, UX, CX, and insight teams, plus product, brand, and marketing teams. Evidenced use cases include AI market validation, UX research, sentiment analysis, AI marketing research, brand perception, AI focus groups, competitor analysis, concept and idea research, and ad copy testing. Unlike synthetic-data research tools, Quals.ai grounds every study in real human participant responses.
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Weighted across four pillars · updated October 12, 2026
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