Strella
by Strella
Strella is an AI-powered customer research platform that uses artificial intelligence to run in-depth, AI-moderated interviews and generate actionable qualitative insights in hours rather than weeks. It is used by product, UX, consumer-insight and investor teams at companies such as Duolingo, DraftKings, Daily Harvest, [solidcore], Apollo GraphQL and Hatch for market research, exploratory research, concept testing, usability testing and customer-journey studies. The platform includes AI-generated unbiased discussion guides, participant recruitment (own customers or a panel of up to 8M global participants), real-time adaptive probing during interviews, cross-response theme synthesis, a research chat feature and video highlight reels. Interviews are supported across 46+ languages and around the clock across time zones.
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Weighted across four pillars · updated October 11, 2026
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