Zappi
by Zappi
Zappi is an agile AI-powered consumer insights and automated market research platform for advertising and innovation research. It delivers on-demand consumer research with automated AI-generated reports, real-time automated analysis, smart autocoding of verbatims to surface themes, and a research learning loop across a brand's historical research. Intended users include consumer brand marketing, insights, and innovation teams. Evidenced use cases include advertising research (TV ads, storyboards, early campaign ideas, digital ads), innovation research (idea screening, concept testing, pack research, pricing research), brand tracking, and iterative test-and-learn innovation; customer proof points include McDonald's, Reckitt, and GSK Consumer Healthcare, with average time from idea to insight of about 12 hours.
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Weighted across four pillars · updated October 13, 2026
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